Planned 16-Story Hotel in Rogers Faces Changes
The city of Rogers, Arkansas, is set to witness a new upscale hotel development without the initial entertainment venue planned as part of the project. The proposed 16-story Dream Hotel, expected to feature 207 rooms, will now focus solely on the hotel aspect.
Key Features of the Hotel
– Hotel Structure: The Dream Hotel will be located on a 1.57-acre site currently occupied by Ruth’s Chris Steak House at 3529 S. Pinnacle Hills Parkway in Rogers. The site will eventually be vacated as the restaurant prepares to move to a new location in the first quarter of 2025[1].
– Hotel Amenities: The hotel will boast a rooftop pool and bar, as well as space for two restaurants. There will also be a pedestrian mall within the property[1].
– Parking Challenges: The primary reason for dropping the entertainment venue was the inability to secure adequate parking agreements. This led Beaty Capital Group, the developer, to opt for a pure-play hotel development rather than risk being beholden to third parties for parking arrangements[1][3].
– Cost Reduction: The development cost has been revised from north of 0 million to over 0 million, according to Lance Beaty, CEO of Beaty Capital Group[3].
Development Team and Timeline
– Developer Collaborations: The Dream Hotel Group, known for its luxury hotel properties in Hollywood, Nashville, New York, and Miami, is partnering with Beaty Capital Group on this project[3].
– Engineering Firm: Daniel Ellis from Crafton Tull engineering firm in Rogers and Studio 6 Architects from Fort Smith are working together on the hotel site plan and design[3].
– Construction Schedule: Preliminary construction is set to begin in the early second quarter of 2025, with the project expected to take at least 16 months to complete[3].
Impact on Rogers’ Development
– Retaining High Standard: Despite the change in plans, Beaty Capital Group is confident that the Dream Hotel will be a good fit with other planned developments in the area, including an 80,498-square-foot mixed-use center called Pinnacle Springs. This center is anchored by Whole Foods Market and is being developed by Georgia-based SJC Ventures[3].
– Demographic Considerations: The hotel’s location in Pinnacle Hills makes it an ideal hub for Northwest Arkansas, where socio-economic demographic realities align well with the luxury hotel brand[3].
This revised project aims to meet Rogers’ growing demand for upscale accommodations while maintaining high standards of development that align with the city’s growth plans.
